BCG joins Google Marketing Partner Awards for the selection of AI-based winning cases

MADRID, 1 (Portaltic/EP) Boston Consulting Group (BCG) has joined forces with Google Spain to award the Google Marketing Partner Awards, in which the strategic consultant will assess the candidacies under a methodology supported by its Digital Marketing Maturity Index . The Google Marketing Partner Awards, which will be delivered next Wednesday, July 5, recognize the best success stories of Google partners in marketing campaigns, with the novelty that this year the jury will assess the use of Artificial Intelligence (AI). ) applied to marketing. Specifically, it will take into account how this technology is used as a lever for the objectives of developing industry solutions, promoting digital transformation or expanding the use of ‘full funnel’ campaigns. Unlike other awards, these awards value the use of data and technology in marketing and reward the achievement of clear and sustainable business results, as explained by the Partner and Managing Director of BCG, Javier Pérez Moiño. This executive also points out that AI is revolutionizing the marketing of companies and generating an impact on BCG clients, and considers that the best cases stand out for the joint work of the agency and the advertiser’s teams to get the most out of the ‘ insights’ from the AI. In this collaboration with Google, BCG will assess the more than 80 applications using a methodology supported by its Digital Marketing Maturity Index, which has already become a standard for evaluating the level of digital maturity for many companies in sectors such as finance or consumer goods.