Twitch had a challenging year in 2020, with the launch of a new monetization policy sparking controversy among streamers.
The company’s new policy initially ended the 70/30 subscription revenue split deal it offered select streamers in order to prioritize ad revenue. This decision was met with backlash from the community, as many streamers felt that the new model would decrease their revenue and limit their monetization opportunities.
However, in June 2020, Twitch launched its new Twitch Affiliates Program, offering streamers an improved split of subscription revenue. This program was designed to provide support for smaller streamers, allowing them to monetize their content more effectively.
The Affiliates Program works as follows: Twitch subscribers can pay $4.99, $9.99, or $24.99 a month to their favorite streamers. The streamer then receives 50% of the revenue from the subscription, with the other half going to Twitch. This split is much more generous than the 70/30 split offered in the previous model, and allows streamers to keep more of the money they earn.
The Affiliates Program also offers additional incentives for streamers. For example, Affiliates can receive additional revenue from Bits, a virtual currency used to cheer on a streamer. They can also earn money through sponsorships, ad revenues, donations, and other sources.
Twitch has also implemented a number of other initiatives to help streamers monetize their content. For example, the platform recently launched the Twitch Extension Program, which allows streamers to integrate third-party software into their streaming setup. This enables them to add new features and monetization opportunities, such as live polls, virtual items, and more.
Twitch is also working to create new opportunities for streamers to showcase their content. For instance, Twitch recently launched a new program called the Twitch Creator Camp, which is designed to teach streamers how to maximize viewership and monetization. The camp provides instructional videos, resources, and more—all of which are designed to help streamers become more successful.
In addition, Twitch has launched the Twitch Studio, a streamlined streaming setup that makes it easier for streamers to produce high-quality content. The Studio gives streamers access to the latest streaming technology, making it easier for them to create content that resonates with viewers.
Overall, Twitch has taken a number of steps to improve the monetization experience for streamers. The company’s new Affiliates Program provides streamers with a more generous split of subscription revenue, while the additional initiatives mentioned above are designed to help streamers maximize their potential earnings.
Twitch’s efforts have been met with praise from the streaming community, as streamers appreciate the company’s dedication to creating a fairer and more diverse monetization model. Twitch’s initiatives have allowed streamers of all sizes to capitalize on their content, and have created a more equitable way for them to earn money.
It’s clear that Twitch has made significant progress in creating better monetization opportunities for streamers. The company’s new policies have been met with enthusiasm from the community, and have helped ensure that streamers can generate revenue from their content. With the help of these initiatives, Twitch is working hard to create a more prosperous and rewarding environment for streamers.
