In 1998, Corcho Rodríguez’s acquisition of Yellow Rose ranch in La Barra, Punta del Este, represented a significant milestone. Not only did it draw attention for its natural splendor, but also for the romantic tale woven into its history. The yellow roses became emblematic of his romance with renowned television diva, Susana Giménez, during that era. Following his separation from Susana, Corcho devoted himself to transforming Yellow Rose into one of the premier country estates in the East. Over time, he expanded its offerings by introducing a polo club and a winery.
To emphasize his dedication to Uruguayan polo and signal his foray into winemaking, Corcho hosted an extravagant barbecue at Yellow Rose. Unbeknownst to many attendees, a house wine was served at the event. The unlabeled wine garnered genuine praise, with esteemed connoisseurs like Adolfo Cambiaso Sr. and Eduardo Costantini expressing admiration. Corcho Rodríguez disclosed that they had been laboring over producing the wine for seven years, highlighting a commitment to quality over commercial quantity.
The vineyard, spanning four hectares, cultivates varieties such as tannat, merlot, or pinot noir. Corcho favors pinot noir for its smoothness and full-bodied flavor, and the production is inspired by the style of a Romanée Conti wine, establishing a lofty standard. Embracing a minimalist approach, the vineyard practices natural cultivation without irrigation or chemicals, although it lacks official organic certification. The initial production in 2011 was limited to a thousand bottles due to stringent quality standards. Despite encountering challenges in subsequent years, the current aim is to produce 5,000 bottles this year.
Corcho Rodríguez’s interest in wine production extends beyond personal enjoyment, reflecting a deep understanding of the process. Although the wine is currently not available for commercial purchase, the plan is for exclusive distribution in select restaurants and establishments, positioning it as the Yellow Rose house wine. As part of his dedication to the polo club, a book chronicling Yellow Rose’s equestrian activities, club achievements, and lifestyle will accompany the wine, reinforcing its distinct identity beyond grape varieties.
JORGE CORCHO RODRIGUEZ VERONICA LOZANO GRUPO LA ROCA JORGE CORCHO RODRIGUEZ VERONICA LOZANO GRUPO LA ROCA JORGE CORCHO RODRIGUEZ VERONICA LOZANO GRUPO LA ROCA
