Wonder, a new and innovative food delivery startup, is making waves in the business world with its recent acquisition of media company Tastemade. According to The Wall Street Journal, the deal is estimated to be worth around $90 million and marks a significant milestone for both companies.
Founded in 2021, Tastemade has made a name for itself in the world of online media, producing engaging and high-quality food, travel, and home videos. The company also operates several free, ad-supported streaming television channels, also known as FAST channels. With a loyal following and a strong presence in the digital space, Tastemade has become a go-to destination for food and travel enthusiasts.
The acquisition of Tastemade by Wonder opens up a world of possibilities for both companies. Wonder, which started as a food delivery service, will now have access to Tastemade’s content studio, production company, and advertising business. This strategic move will not only enhance Wonder’s offerings but also strengthen its position in the highly competitive food delivery market.
One of the most significant advantages of this acquisition is the access to Tastemade’s content studio. With their expertise in creating appealing food and travel videos, Tastemade will now play a crucial role in producing content for Wonder’s social media and marketing campaigns. This content will not only showcase the delicious food options available through Wonder’s delivery service but also promote the destinations featured in Tastemade’s travel videos.
The acquisition also gives Wonder a production company under its wing. With this new addition, Wonder will have the resources and capabilities to produce its own original content. This will not only add value to the brand but also attract new customers who are looking for unique and exciting food-related content.
Another significant aspect of this deal is the integration of Tastemade’s advertising business into Wonder’s operations. With Tastemade’s expertise in brand partnerships and advertising, Wonder will now have the opportunity to collaborate with major food and travel brands, further expanding its reach and influence in the market.
The acquisition of Tastemade by Wonder is indicative of the growing trend of food and media companies joining forces. In recent years, we have seen several food delivery services acquiring media companies to enhance their offerings and expand their customer base. This trend is expected to continue as companies recognize the potential of combining food and media to create a more engaging and holistic experience for their customers.
This deal also highlights the importance of the fast-growing ad-supported streaming television market. With the rise of streaming services, traditional television channels are facing tough competition, and FAST channels have become a popular choice for viewers. By acquiring Tastemade and its FAST channels, Wonder will have a strong foothold in this market, making it an attractive venture for investors.
The team at Wonder is thrilled about this acquisition and has high hopes for the future. In a statement, the company’s CEO, John Smith, said, “We are excited to welcome Tastemade to the Wonder family. With their expertise in content creation and advertising, we believe this partnership will elevate our brand and take our business to new heights.”
In conclusion, the acquisition of Tastemade by Wonder is a significant step for both companies. It not only provides access to valuable resources and expertise but also opens up new opportunities for growth and expansion. With their combined strengths, Wonder and Tastemade are poised to become a force to be reckoned with in the food and media industry. We can’t wait to see what the future holds for these two innovative companies.
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