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Thursday, August 28, 2025

Iconiq’s Will Griffith explains how his firm celebrated Figma’s IPO and why investors sold shares

Will Griffith, a seed investor in the design software company Figma, recently made headlines when he and other investors decided to sell millions of their shares in the company. This move was met with surprise and confusion by many, as Figma has been experiencing rapid growth and success in the market. However, Griffith has come forward to explain the reasoning behind this decision and why it was ultimately the best move for both the investors and the company.

Figma, founded in 2012, has quickly become a leader in the design software industry. Its innovative cloud-based platform has revolutionized the way designers collaborate and create, making it a popular choice among both individuals and businesses. With a strong user base and a valuation of over $2 billion, Figma has been a hot topic among investors looking to get in on the ground floor of a promising company.

Griffith, along with other early investors, saw the potential in Figma and decided to invest in the company during its seed round. This initial investment helped Figma get off the ground and grow into the successful company it is today. However, as the company continued to grow and attract more investors, Griffith and his fellow seed investors found themselves holding onto a significant number of shares in the company.

So why did they decide to sell their shares now, when Figma is at the height of its success? According to Griffith, it all comes down to timing and strategy. He explains that as seed investors, their goal was never to hold onto their shares forever. Instead, they were looking for the right opportunity to sell and make a return on their investment.

Griffith also points out that the decision to sell was not made lightly. The investors carefully considered the potential impact on the company and its future growth. They wanted to ensure that their actions would not harm Figma in any way, but rather help it continue to thrive.

One of the main reasons behind the decision to sell was the current market conditions. With the ongoing pandemic and economic uncertainty, the market has been volatile and unpredictable. This made it the perfect time for the investors to cash in on their shares and make a profit. Griffith also notes that the sale of shares was not a complete exit for the seed investors, as they still hold a significant number of shares in the company and believe in its long-term potential.

Another factor that played a role in the decision was the need for liquidity. As seed investors, Griffith and his colleagues had invested a significant amount of their personal funds into Figma. Selling their shares provided them with much-needed liquidity, allowing them to diversify their portfolios and invest in other promising companies.

But perhaps the most important reason behind the decision to sell was the opportunity to bring in new investors and partners who could help take Figma to the next level. By selling their shares, the seed investors were able to make room for new investors who could bring fresh ideas, resources, and connections to the table. This would not only benefit the company but also the existing investors who would see their shares increase in value.

Griffith also emphasizes that the decision to sell was a collective one, made in consultation with the company’s founders and other stakeholders. This shows the strong relationship and trust between the investors and the company, and their shared goal of ensuring Figma’s continued success.

In the end, Griffith and his fellow seed investors believe that selling their shares was the best move for Figma and its future growth. They are confident in the company’s leadership, its product, and its potential to disrupt the design software industry even further. As for the investors, they have made a significant return on their initial investment, which will allow them to continue supporting and investing in other promising startups.

The decision made by Griffith and the other seed investors may have been unexpected, but it ultimately shows their commitment to the success of Figma and their belief in its potential. It also highlights the importance of strategic thinking and timing in the world of investing. As Figma continues to grow and make waves in the industry, it is clear that the decision to sell shares was a well-thought-out and beneficial move for all parties involved.

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