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Sunday, August 24, 2025

Coinbase CEO explains why he fired engineers who didn’t try AI immediately

Cryptocurrency has been a hot topic in the financial world for quite some time now. With the rise of Bitcoin and other digital currencies, many companies have been trying to get in on the action. One such company is the cryptocurrency exchange, led by CEO Brian Armstrong.

Recently, the exchange made a big move by getting licenses to cover every engineer on their team. This was a major step towards ensuring the safety and security of their platform. However, not everyone at the exchange was convinced that this was the right move.

Some employees at the exchange warned Armstrong that adoption of this new technology would be slow. They predicted that it would take months to get even half of the engineers on board with using artificial intelligence (AI). This was a valid concern, as implementing new technology can often be met with resistance and hesitation.

But Armstrong was determined to make this work. He believed that AI was the future and that it was crucial for the success of the exchange. He knew that it would take time and effort to get everyone on board, but he was willing to put in the work.

And his determination paid off. Despite the initial skepticism, the exchange was able to successfully implement AI into their operations. It was a slow process, but eventually, all the engineers were using AI to improve the platform.

The benefits of using AI were soon evident. It helped to streamline processes, increase efficiency, and reduce the risk of human error. This not only improved the overall functioning of the exchange but also instilled a sense of trust and confidence in their customers.

The engineers themselves also saw the advantages of using AI. They were able to focus on more complex tasks and leave the mundane and repetitive tasks to the technology. This not only saved them time but also allowed them to work on more innovative and challenging projects.

The success of the exchange’s adoption of AI did not go unnoticed. Other companies in the cryptocurrency industry started to take notice and followed suit. This further solidified the exchange’s position as a leader in the industry.

Looking back, it’s clear that the initial concerns about slow adoption were unfounded. The exchange’s decision to cover every engineer with licenses for AI was a bold move, but it ultimately paid off. It not only improved the functioning of the exchange but also set a precedent for other companies in the industry.

This success story serves as a reminder that sometimes, taking risks and embracing new technology can lead to great rewards. It also highlights the importance of having a strong and determined leader like Armstrong, who was willing to push for change and innovation.

In conclusion, the cryptocurrency exchange’s decision to cover every engineer with licenses for AI was a game-changer for the industry. It may have been met with skepticism at first, but it ultimately proved to be a wise move. This success story serves as an inspiration for other companies to embrace new technology and push for progress in their respective industries.

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