(BOSTON) October 13, 2025 – Reebok, the iconic sports culture brand, and Bravo, the premier lifestyle and entertainment brand behind The Real Housewives franchise, have announced a groundbreaking partnership that is set to revolutionize the world of fashion and fitness.
The two brands have joined forces to create a new line of activewear that will combine Reebok’s expertise in sports performance with Bravo’s signature style and glamour. This collaboration is a match made in heaven, bringing together two powerhouses in their respective industries to create something truly unique and exciting.
The partnership was officially announced at a star-studded event in Boston, where Reebok is headquartered. The event was attended by top executives from both companies, as well as celebrities and influencers from the worlds of fashion, sports, and entertainment.
“We are thrilled to be partnering with Bravo, a brand that shares our passion for pushing boundaries and breaking stereotypes,” said Matt O’Toole, President of Reebok. “Together, we will create a line of activewear that not only looks great but also performs at the highest level. We can’t wait to see what we can achieve together.”
The new line, which will be called “Reebok x Bravo,” will feature a range of activewear for both men and women, including workout clothes, sneakers, and accessories. The collection will be designed to cater to the needs of the modern, active individual who wants to look and feel their best while working out.
“We are excited to be teaming up with Reebok to bring our fans a new line of activewear that is both stylish and functional,” said Frances Berwick, President of Bravo. “We know that our audience is always on the lookout for the latest trends, and with Reebok’s expertise in sports performance, we are confident that this collaboration will be a huge success.”
The partnership between Reebok and Bravo is not just about creating a new line of clothing. It is also about promoting a healthy and active lifestyle. Both brands are committed to inspiring people to live their best lives and to break free from the limitations that society often places on them.
“We want to encourage people to be their authentic selves and to embrace their individuality,” said O’Toole. “With this collaboration, we hope to inspire people to be confident, strong, and unapologetically themselves.”
The Reebok x Bravo collection will be available in select stores and online starting in the spring of 2026. Fans can expect to see a range of bold and vibrant designs that reflect Bravo’s signature style, combined with Reebok’s high-performance fabrics and technology.
“We can’t wait for our fans to get their hands on this collection,” said Berwick. “We know they will love the unique blend of fashion and function that Reebok x Bravo has to offer.”
The partnership between Reebok and Bravo is just the beginning. Both brands have expressed their excitement about the potential for future collaborations and the impact they can make together.
“We are confident that this partnership will be a game-changer in the world of fashion and fitness,” said O’Toole. “We are excited to see where this journey takes us and the positive impact we can have on people’s lives.”
With this groundbreaking partnership, Reebok and Bravo are proving that when two iconic brands come together, the possibilities are endless. Get ready to elevate your workout wardrobe and unleash your inner strength and style with Reebok x Bravo.
