Rightmove, the UK’s largest online real estate portal, has recently released its latest data on the most in-demand homes in London. The report reveals the top boroughs and areas where properties are highly sought after, providing valuable insights for both buyers and sellers in the capital city.
According to Rightmove’s data, the London borough of Kensington and Chelsea takes the top spot as the most in-demand area for homes. This affluent borough, known for its luxurious properties and high-end lifestyle, has seen a surge in demand with a 39% increase in buyer inquiries compared to the same period last year. This is a clear indication of the resilience of the London property market, despite the challenges posed by the pandemic.
Following closely behind is the borough of Westminster, home to iconic landmarks such as Buckingham Palace and the Houses of Parliament. With a 36% increase in buyer inquiries, it is evident that the demand for homes in this prestigious area remains strong. The average asking price for a property in Westminster is a staggering £1.2 million, making it one of the most expensive areas in London.
The third spot on the list goes to the borough of Hammersmith and Fulham, which has seen a 33% increase in buyer inquiries. This borough, located in West London, offers a mix of upscale residential areas and vibrant commercial hubs, making it a popular choice for both families and young professionals.
Other areas that have made it to the top ten list include Camden, Islington, and Wandsworth, all of which have seen a significant increase in buyer interest. These areas are known for their diverse communities, excellent transport links, and a wide range of amenities, making them highly desirable for those looking to buy a home in London.
The data also reveals that the demand for homes in outer London areas has also increased, with the borough of Bexley seeing a 31% rise in buyer inquiries. This is followed by the boroughs of Havering and Bromley, both of which have seen a 29% increase in demand. These areas offer a more affordable option for buyers, with a mix of suburban and rural settings, while still providing easy access to central London.
The pandemic has undoubtedly changed the way people view their homes, with many now prioritizing space, outdoor areas, and home offices. This shift in priorities is reflected in the data, with areas such as Richmond upon Thames, known for its green spaces and family-friendly neighborhoods, seeing a 28% increase in buyer inquiries.
Miles Shipside, Rightmove’s property expert, comments on the findings, saying, “The pandemic has caused a shift in what people are looking for in a home, and this is reflected in the areas that have seen the most significant increase in demand. Buyers are now prioritizing space, both indoors and outdoors, as well as access to amenities and good transport links.”
The data also highlights the resilience of the London property market, with demand remaining strong despite the challenges posed by the pandemic. This is good news for sellers, who can expect to receive a high number of inquiries for their properties, especially in the most in-demand areas.
For buyers, the data provides valuable insights into the areas that are highly sought after, allowing them to make informed decisions when searching for their dream home in London. With the stamp duty holiday extended until the end of June, now is an excellent time to take advantage of the high demand and secure a property in one of the top boroughs or areas.
In conclusion, Rightmove’s latest data on the most in-demand homes in London reveals the resilience of the capital’s property market and provides valuable insights for both buyers and sellers. With the stamp duty holiday and the easing of lockdown restrictions, the London property market is expected to remain strong, making it an ideal time for buyers to find their dream home in one of the most sought-after areas in the city.

