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Monday, February 16, 2026

Cruise Passenger Books Massage—What They Hear Makes Them Go 'Scorched Earth'

A cruiser recently walked out of a $200 spa massage and cancelled all of their onboard bookings, sparking a heated debate over aggressive sales tactics at sea. The incident has left many questioning the ethics of the cruise industry and how far they are willing to go to make a profit.

The cruiser, who wishes to remain anonymous, was looking forward to their vacation at sea and had splurged on a luxurious spa package. However, upon arrival at the spa, they were bombarded with aggressive sales pitches and felt pressured into purchasing additional treatments and products. Feeling overwhelmed, they decided to leave and cancelled all of their other onboard bookings, including shore excursions and specialty dining reservations.

This incident has shed light on the increasingly aggressive sales tactics used by cruise lines. Many passengers have reported feeling harassed by constant sales pitches for everything from drink packages to spa treatments. As a result, many are questioning whether their relaxing vacation at sea has turned into a high-pressure sales environment.

Some argue that these aggressive sales tactics are necessary for cruise lines to make a profit and keep their prices affordable. With the rise of all-inclusive packages, cruise lines are looking for ways to increase their revenue. And with the competition between cruise lines at an all-time high, the pressure to upsell has become even greater.

However, at what cost? Is it fair to pressure passengers into buying services they may not want or need? Shouldn’t a vacation be a time to relax and unwind, not constantly feel like you’re being sold to?

The incident has sparked a debate among both passengers and industry experts. Many have called for stricter regulations on sales tactics at sea and believe that cruise lines should focus more on providing a quality experience rather than constantly trying to upsell.

On the other hand, some argue that it is ultimately the responsibility of the passenger to resist the pressure and say no to unwanted services. Others point out that all businesses use sales tactics to some degree, and the cruise industry should not be held to a different standard.

The cruise line in question has issued a statement apologizing for the incident and acknowledging the need to improve their training and policies around sales tactics. They have also offered the cruiser a full refund and complimentary services on their next voyage.

While this is a step in the right direction, it is clear that more needs to be done to address the issue of aggressive sales tactics at sea. The cruise industry should prioritize the well-being and satisfaction of their passengers, rather than their bottom line.

As consumers, we have the power to demand better treatment and transparency from the companies we choose to do business with. It is important to research and support cruise lines that prioritize a positive and ethical customer experience.

In the meantime, it is important for cruise passengers to be aware of their rights and not feel pressured into buying something they are not comfortable with. Remember, you are on vacation to relax and enjoy yourself, not to be constantly sold to.

The incident may have sparked a debate, but it has also brought attention to an important issue that needs to be addressed in the cruise industry. Let’s hope that this serves as a wake-up call for all cruise lines and they take steps to improve the overall experience for their passengers. After all, a happy and satisfied customer is the best form of advertising a company could ask for.

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