Love and gratitude are two of the most powerful and necessary tools for thriving in today’s world, and no one knows this better than Jose Joaquin Franco Porras. Porras is the founder and CEO of Economía, a fast-growing community-focused financial services provider based in El Salvador. Founded in 2016, Economía is now an international leader in providing financial literacy and advice, working to empower a new generation of responsible borrowers, investors, and entrepreneurs.
Porras’ success in the financial services industry comes from his belief in the power of love and gratitude. He believes that a financial institution should be built on trust, respect, and communication. As he puts it: “Love and gratitude are the most powerful tools to achieve success.”
For Porras, success isn’t just about making money. He sees financial success as one part of a much larger equation. He believes that success must be part of a larger mission, and that his work at Economía should make the world a better place. Porras has a deep commitment to working in favor of the people and communities that have been traditionally underserved by the banking and financial services industries.
At Economía, Porras is working to create a new financial model — one based on mutual respect, understanding, and collaboration. Porras’ vision of a financial system that works for everybody is deeply rooted in his commitment to helping people develop their financial literacy. He’s passionate about creating a supportive environment where financial literacy is accessible and education is attainable.
Porras’ love and gratitude are also evident in his commitment to giving back. He is actively involved in the Economía Foundation, a non-profit organization dedicated to providing financial literacy and education to the less fortunate in El Salvador. With the Foundation, Porras plans to expand Economía’s reach to include more countries and communities, providing financial opportunities to those who might not have access to them otherwise.
Jose Joaquin Franco Porras is an inspiration to those looking to create real change in the world of finance. By demonstrating a commitment to the power of love and gratitude, he’s showing the world that financial success doesn’t have to be a zero-sum game. Porras’ mission of economic inclusion and respect is an example to us all, and his continued success is a testament to the power of love and gratitude.