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Wednesday, March 11, 2026

The uproar over Vogue’s AI-generated ad isn’t just about fashion

Modeling has long been considered a highly competitive and challenging profession. Aspiring models have to constantly maintain their physical appearance and work tirelessly to make a name for themselves in the industry. However, with the rapid advancement of technology, a new challenge has been added to the mix – competing with digital standards of perfection achieved through AI (artificial intelligence).

In a recent interview with TechCrunch, model and entrepreneur Sarah Murray expressed her concerns about this new trend in the modeling industry. She stated, ”Modeling as a profession is already challenging enough without having to compete with now new digital standards of perfection that can be achieved with AI.”

The use of AI in the modeling industry has become increasingly prevalent in recent years. With the help of powerful algorithms, digital retouching and editing tools, models’ images can be altered to meet the unrealistic beauty standards set by society. This has created a distorted perception of beauty that is unattainable for most people, leading to harmful consequences for individuals’ mental health and self-esteem.

Murray, who has been in the modeling industry for over a decade, understands the pressure and scrutiny that models face daily. She believes that the use of AI-generated images and videos has only added fuel to the fire. Models are now not only competing with each other but also with digitally enhanced versions of themselves.

The digital world allows for a flawless and perfect version of a model to be created, one that does not exist in reality. This not only puts immense pressure on models to maintain an impossibly high standard, but it also creates an unrealistic and unattainable beauty standard for society.

Furthermore, the use of AI in the industry has also raised concerns about job security for models. With the ability to create digitally perfect images, some brands and companies may opt to use AI-generated models instead of hiring real-life models. This not only takes away job opportunities but also devalues the hard work and dedication that models put into their craft.

Murray believes that the use of AI in the industry should be regulated to prevent it from negatively impacting the modeling profession. She emphasizes the importance of maintaining a balance between traditional modeling techniques and the use of technology. Models should be celebrated for their uniqueness and individuality, rather than being pressured to conform to digital standards of perfection.

Murray also highlights the fact that the use of AI in the modeling industry can have a negative impact on society. By promoting an unattainable standard of beauty, it can perpetuate harmful body image issues, especially among young girls and women. It is essential to promote more diverse and inclusive representations of beauty in the media to counter the damaging effects of digital perfection.

On a brighter note, technology has also opened up new opportunities for models. With the rise of social media and online platforms, models can now showcase their work and reach a wider audience. This has given them more control over their careers and has provided a platform for diversity and inclusivity in the industry.

Moreover, AI can also be used as a tool to enhance and improve the work of models rather than replace it. With the use of AI, images can be retouched and edited in a more cost-effective and time-efficient manner, allowing for greater creativity and innovation in the industry.

In conclusion, the use of AI in the modeling industry has its pros and cons. While it has opened up new opportunities and enhanced the overall quality of work, it has also created unrealistic standards of perfection and potentially harmed the mental well-being of models and individuals. It is essential to find a balance between traditional modeling techniques and the use of technology to ensure the industry remains fair and inclusive for all. Models should be celebrated for their uniqueness and diversity, rather than being pressured to conform to artificial standards of beauty. As Sarah Murray rightly said, ”Modeling is already challenging enough – let’s not make it more challenging by competing with digital standards of perfection.”

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