Three Region-Specific Designs Celebrate 30 Years of Gaming and ’90s Culture, Launching Fall 2025
(BOSTON) September 29, 2025 – Today, Reebok, the iconic sportswear brand, announced the launch of three new region-specific designs to celebrate 30 years of gaming and ’90s culture. These limited edition designs pay homage to three major regions in the gaming world – North America, Europe, and Asia – and will be available worldwide in Fall 2025.
Reebok has always been at the forefront of sports and pop culture, and this latest collection is no exception. With the rise of retro gaming and ’90s nostalgia, the brand saw an opportunity to combine these two elements in a unique and exciting way. The result is a collection that not only celebrates the evolution of gaming but also pays tribute to the diverse gaming communities around the world.
The North American design is inspired by the iconic ’90s video game console, the Super Nintendo. The design features the console’s signature grey and purple color scheme, along with the iconic controller buttons and the “Super Reebok” logo. This design is a nod to the countless hours spent playing classics like Super Mario Bros. and Donkey Kong, and the memories shared with friends and family.
For the European design, Reebok drew inspiration from the popular ’90s arcade game, Street Fighter. The design features bold and vibrant colors, reminiscent of the game’s characters and their special moves. The Reebok logo is incorporated into the design, along with the words “Fight for the Win”, a nod to the competitive spirit of the game. This design is a tribute to the arcade culture that was a huge part of the ’90s gaming scene in Europe.
Last but not least, the Asian design is a tribute to the iconic handheld console, Game Boy. The design features the console’s classic grey and green colorway, along with the iconic directional pad and buttons. The Reebok logo is also incorporated into the design, paying homage to the brand’s presence in Asia and its popularity among gamers. This design is a celebration of the countless hours spent playing Tetris and Pokemon on the go, and the impact of Game Boy on the gaming world.
The launch of these region-specific designs not only celebrates 30 years of gaming but also reflects the growing popularity of retro gaming and ’90s culture. With the rise of streaming platforms and online gaming, the gaming community has become more global and diverse than ever before. Reebok recognizes this and wanted to create designs that would resonate with gamers from different regions and backgrounds.
To bring these designs to life, Reebok collaborated with renowned artists and designers from each region. The North American design was created by award-winning artist and designer, Joe Perez, known for his work with Kanye West and Nike. The European design was brought to life by graphic designer and illustrator, James White, known for his work with Marvel and DC Comics. The Asian design was designed by Japanese artist and designer, Yusuke Hanai, known for his work with Adidas and Vans.
The limited edition collection will be available in select Reebok stores and online in Fall 2025. Each design will be accompanied by a special edition shoe, paying tribute to the iconic sneakers worn by gamers in the ’90s. Fans can also look forward to exclusive gaming events and tournaments in collaboration with popular gaming brands.
“We are thrilled to launch these region-specific designs to celebrate 30 years of gaming and ’90s culture,” said Matt O’Toole, President of Reebok. “Gaming has become a global phenomenon and we wanted to pay tribute to the diverse gaming communities around the world. These designs not only represent the evolution of gaming but also the impact it has had on pop culture.”
The launch of these region-specific designs is just the beginning for Reebok. The brand plans to continue its collaboration with the gaming community and explore new ways to merge sports and pop culture. With this collection, Reebok hopes to bring gamers from around the world together and celebrate their shared love for gaming and ’90s nostalgia. So mark your calendars for Fall 2025 and get ready to level up your style game with Reebok’s limited edition gaming collection.
