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Thursday, March 12, 2026

VC Kara Nortman bet early on women’s sports, and now she’s creating the market

Women’s sports have come a long way in recent years, with a surge in interest and support like never before. From the success of the Golden State Valkyries in their first WNBA season to the expansion of the NWSL and growing media rights deals, it’s clear that women’s sports are entering a sustained boom period. However, amidst all this excitement, there are still some who remain cautiously optimistic about the future of women’s sports. One of them is Nortman, who believes that this moment may not be any different from past surges in interest.

As women’s sports continue to gain momentum and recognition, it’s important to acknowledge the progress that has been made. The Golden State Valkyries, a team that was just formed in 2019, made their debut in the WNBA this season and have already shown great potential. They have not only captured the hearts of fans, but also proved that women’s sports can be just as exciting and competitive as men’s. This is a huge step forward for women’s basketball and a testament to the hard work and dedication of these athletes.

The NWSL, America’s top professional women’s soccer league, has also been expanding in recent years. With the addition of new teams and the growing popularity of the sport, the league is gaining more attention and support. This is a significant achievement for women’s soccer, which has long been overshadowed by the men’s game. The NWSL has not only provided a platform for female athletes to showcase their skills, but also inspired young girls to dream big and pursue their passion for the sport.

In addition to the success on the field, women’s sports have also been making strides in terms of media coverage and sponsorship deals. Networks like ESPN and CBS have been broadcasting more women’s sports events, while companies like Nike and Adidas have been signing endorsement deals with female athletes. This increased exposure and support from major brands is a clear indication that women’s sports are gaining the recognition and respect they deserve.

However, despite all these positive developments, Nortman remains cautiously optimistic about the future of women’s sports. This is not to say that she is not excited about the progress that has been made, but rather she wants to ensure that this moment will prove different from past surges in interest. In the past, there have been moments where women’s sports gained attention and then faded away, leaving female athletes with limited opportunities and support. Nortman wants to make sure that this time, the growth and success of women’s sports are sustainable and long-lasting.

One of the main challenges that women’s sports still face is the gender pay gap. Female athletes are often paid significantly less than their male counterparts, despite achieving the same level of success and putting in the same amount of hard work. This not only affects their financial stability, but also sends a message that their achievements are not as valuable as men’s. It’s important for this issue to be addressed and for female athletes to receive equal pay and recognition for their talents.

Another challenge is the lack of representation and diversity in women’s sports. While there have been significant strides in terms of gender equality, there is still a lack of representation for women of color, LGBTQ+ athletes, and athletes with disabilities. It’s crucial for women’s sports to be inclusive and provide opportunities for all female athletes, regardless of their background or identity.

Despite these challenges, there is no denying that women’s sports are in a better place than ever before. The sustained boom period that we are currently experiencing is a testament to the hard work and determination of female athletes, as well as the support of fans and organizations. It’s important for us to continue to show our support and invest in women’s sports, so that this moment can truly be different from past surges in interest.

In conclusion, the current state of women’s sports is a cause for celebration and optimism. The success of the Golden State Valkyries, the expansion of the NWSL, and the growing media rights deals are all signs of a bright future for women’s sports. However, it’s important for us to remain vigilant and ensure that this moment will prove different from past surges in interest. Let’s continue to support and uplift female athletes, and together, we can make sure that women’s sports continue to thrive and inspire future generations.

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